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Lana Bleichyk and the team set about getting the Live Casino product familiar to players on the market before anything else and are now looking to add enhancements and create a service that will raise the standards. We are aiming to open new language tables which will help operators to attract new players. Real-world excitement While known primarily as a slots developer, Pragmatic Play was eager to enhance its offering and become a multi-product provider. Skip to main content. We will also update the UI design which will be lighter, user-friendly and will make our games stand out among competitors. Our research, for example, revealed that men and women who play are eager to have a dealer of the opposite gender. Lana Bleichyk has more than 6 years of experience within the live casino segment alone, with earlier multi-product experience as well, and has switched to Pragmatic Play to strengthen the team of other highly experienced professionals. While being first-to-market has obvious benefits, Pragmatic Play has the advantage of years of experience and not making some of the mistakes encountered by its rivals. It may no longer be the new guy at the table, but its impressive growth and opportunity for even greater development explains why the industry is choosing to bet the house on its future. Of course, initial offerings were basic and often frustratingly glitchy. The quality of the user experience is a key consideration for all suppliers and the operators who take their service and, with entertainment the name of the game within the segment, live casino suppliers must become increasingly ambitious with their content. The most successful suppliers will be the ones that invest in streaming, and that is something that we have made a priority. She recently joined Pragmatic Play to strengthen the company's position on the live casino market. Quality The quality of the user experience is a key consideration for all suppliers and the operators who take their service and, with entertainment the name of the game within the segment, live casino suppliers must become increasingly ambitious with their content.{/INSERTKEYS}{/PARAGRAPH} While known primarily as a slots developer, Pragmatic Play was eager to enhance its offering and become a multi-product provider. Google Tag Manager. The appeal of live casino is fairly obvious. It was a natural development of the original online casinos as, a decade or so ago, improved technology allowed for cameras to capture blackjack dealers at real casinos or purpose-built studios, with gamers at home able to place bets in real-time on the outcome. An important element in progress has been to get out to brick-and-mortar casinos and actually speak to players. Lana sees considerable room for growth in European markets, which is why Pragmatic Play is pursuing a number of licence and certificate applications. With an obvious global market, however, resources have been poured into the vertical to develop the advanced, super-fast exciting games we see today. According to her, there is more than just a type of live casino player, considering that trends are dependent to matters such as location and mentality. Pragmatic Play is also increasing its current portfolio of three games with new exciting games to be released soon. Pragmatic Play has a studio in Romania with space for 43 tables and has the capability to offer Private Branded tables for operators who want to differentiate themselves from their rivals. {PARAGRAPH}{INSERTKEYS}Lana Bleichyk started her career in the gambling industry in early as sales for B2B operators.